Strategy is a strange word. It is treated like a gospel. Once it is put on paper, it needs to be revered, etched in stone.

Strategy may be all that. But that does not make it sustainable?

Most strategists usually jump headlong into full throttle execution, assuming that the gospel will lead to the holy trail. They do not feel the need to test it. Extensive rollout is planned without doing a pilot. And lessons in execution are learnt in ‘hindsight’ rather than during the process of execution.

Strategy is never ’sustainable strategy’ unless it is backed by successful execution. Lessons learnt during the initial stages of execution should be used as inputs to alter/modify/overhaul strategy . Closing this loop is the only way for generating sustainable strategy which delivers long lasting business results.

An interesting example is the bitter lesson learnt by organized Indian retail in the last few years.

Indian Organized Retail story took off with a bang with the launch of Reliance Retail , followed by a slew of other big retail players like Aditya Birla, Bharti, Walmart, Tatas…the works.

Indian retail strategists opined that Retail was getting organized, and the poor corner store was threatened with crippling loss of business . Organized retail would unleash deals driven by economics of scale and a whole new customer experience . This would cripple the neighbourhood store, which would not be able to compete on these attributes.

Consumers did throng the stores, esp. when there unique promotions were launches like Big Bazaar during days of ‘maha bachat ‘ (massive saving), but they continued to patronize their neigbourhood shops.

Unorganized retailers in the vicinity of organized retailers did experience a decline in their volume of Business and profit in the initial years after the entry of large organized retailers. But the adverse impact on sales and profit weakened over time.

Big Indian retailers failed to take notice of this. Customers kept flocking to organized retail but repeat buying was not robust.

Any business which does not generate robust repeat sales is a leaking pot. But oblivious to this big retailers continued scaling up, implementing their strategic plan of adding outlets to reach their staggering targets of reaching an x number of outlets .

Size & scale, the strategy proclaimed will bring volumes. It did not.

The neigbourhood unorganized retailer would suffer badly as customers will plumb for great shopping experiences. This did not happen.

Besides, the proximity, which is a major comparative advantage , the unorganized retailer displayed significant competitive strengths that included consumer goodwill, credit sales, amenability to bargaining, ability to sell loose items, convenient timings, and Home delivery.

By the times big retailers started realizing that numbers were not coming in and the strategy was not sustainable , a lot of money had already gone down the drain. Reliance was around 700 outlets old, Subhiksha was refuting selloff rumours in media.

I think the day you start executing strategy, you should immediately be open to learning lessons and incorporating them back in.

Day 1 of execution, should be the day that the strategists need to start learning whether the strategy is really sustainable. And unless the execution lessons are incorporated, a closed loop between strategy & execution is fully in place, it is the duty of the strategist to remain fully involved.

It is a leader’s job to drive execution and not delegate it. The business leader needs to be held accountable for driving the process till sustainable strategy ( that has incorporated lessons from execution ) is firmly in place.

So initial strategy is more like a direction. It is the inputs provided by rigorous execution that gives it legs and makes it potent and long lasting.

Sarvajeet Chandra
http://www.articlesbase.com/strategic-planning-articles/closing-the-loop-between-strategy-execution-lessons-from-the-indian-retail-story-681547.html

There is always further reading about Niche Blueprint 2 here.

Positive System Solutions is Ireland’s market leader in retail POS (http://www.pss.ie/microsoft-rms.asp?s=retail ), retail EPOS (http://www.pss.ie/retail-pos.asp?s=retail ), POS system (http://www.pss.ie),EPOS system,POS Cash Registers, and POS Tills. They endeavor to provide user-friendly reliable systems to aid you in the smooth and more efficient running of your company. These solutions are provided by using Microsoft Retail Management Systems, ASI Restaurant Manager and ICR Touch. Complimentary to our Retail EPoS solutions, they also provide CCTV and Internet ready CCTV security solutions.
Positive System Solutions management team has 30 years of experience serving Irish SME’s, and their mission is to make sure you feel secure and in complete control of your business.
If you are interested in our product offerings, please contact us (http://www.pss.ie/contact-info.asp?s=company ), and one of our account managers will promptly respond to your request.

Positive System Solutions is Ireland’s market leader in Retail POS (http://www.pss.ie/microsoft-rms.asp?s=retail ), retail EPOS (http://www.pss.ie/retail-pos.asp?s=retail ), POS system (http://www.pss.ie),EPOS system,POS Cash Registers, and POS Tills.  They endeavor to provide user-friendly reliable systems to aid you in the smooth and more efficient running of your company.  These solutions are provided by using Microsoft Retail Management Systems, ASI Restaurant Manager and ICR Touch.  Complimentary to our Retail EPoS solutions, they also provide CCTV and Internet ready CCTV security solutions.
Positive System Solutions management team has 30 years of experience serving Irish SME’s, and their mission is to make sure you feel secure and in complete control of your Business.
If you are interested in our product offerings, please contact us (http://www.pss.ie/contact-info.asp?s=company ), and one of our account managers will promptly respond to your request.

Positive System Solutions
http://www.articlesbase.com/computer-forensics-articles/positive-system-solutions-retail-pos-retail-epos-pos-system-epos-system-pos-cash-register-pos-tills-552643.html

There is always further reading about Niche Blueprint 2 here.

There is a Symantec retail software program for you. If you are aiming to secure and purchase the best products from the lineup of the computer security firm Symantec Corporation, do not fret because you have more than one reason that you could choose and purchase software.

Symantec Corp. is an international Business that is specializing in developing and selling Computer Software. Particularly, the company is focused at bringing to the market the best anti-virus and security programs for consumers’ computer system. Symantec is one of the pioneers when it comes to developing and offering security software. That is why you can be rest assured that the Symantec retail software you are eyeing to buy would be truly functional and effective. There is no doubt that Symantec retail software has what it takes to captivate and satisfy the market.

Symantec products

If you have been using the computer for quite some time, you should know that computer viruses have evolved to strategically alter and affect your personal computer. Every year, it is estimated that there are thousands of new computer viruses and threats that are written and spread across the market, especially through the Internet. But you should not worry. As long as there are numerous Symantec retail software in the market, you can be assured that your needs and requirements are all appropriately covered.

Currently, there are many products lined up under the Symantec retail software portfolio. Some of them have been quite popular for some time already while others are starting to create their niche and marks in the industry. You may be familiar with some, but you also must be exposed to the usefulness of other Symantec retail software.

Among the most popular and sought-after Symantec retail software are the Norton AntiVirus, the Norton Internet Security, the Norton SystemWorks, the Norton Commander, the Norton 360 and the Norton Personal Firewall. Other popular programs are the Norton AntiSpam, the Norton Antibot, the Norton Ghost and the Norton GoBack. Some of these Symantec retail software may already be familiar because you may have used them.

Why retail?

It is not surprising anymore that there are Symantec retail software computer programs these days that are also sold individually as retail products. That is because, as always, selling on the Retail is quite lucrative and convenient. Symantec retail software is among the most sought-after computer programs in the market. Symantec notes that selling on the retail is the main bulk of its operations.

As compared to wholesale selling, Symantec retail software makes more money as sales are boosted. Most of Symantec users are individual personal computer users, so expect that purchase transactions are higher when it comes to Symantec retail software.

Where to buy

If you are aiming to purchase a Symantec retail software program, you can be assured the transaction could be done easily. If you are really into buying and installing any Symantec program into your computer, try to look for an online site that is accredited and authorized to do so. Such Websites are abounding in the market so you should not have any setback and problems in buying Symantec retail software.

Symantec itself is at time selling its Symantec retail software portfolio directly. It would not hurt if you would try looking at product lineups at the company’s own official Website. Transactions online usually require electronic payment processing, so prepare your globally functional credit card account.

As for conventional transactions, Symantec retail software is also available in the software distributors that actively operate in your community. There is really no excuse for you not to buy any Symantec retail software.

Bei M.
http://www.articlesbase.com/software-articles/buying-symantec-retail-software-741859.html

There is always further reading about Niche Blueprint 2 here.

Retail store is a place that buzzes with various activities in every passing hour. In view of the fact that the work is being carried on an extremely heightened pace, maintaining the records of the accurate business transactions becomes simply impossible to manage. Thereby it becomes essential for the shop owners to opt for retail accounting services which reduces the probability of errors in accounting records of the retail shop.

The services offered by the retail accounting experts become all the more essential particularly when there is a constant flow of money and continuous transactions happening in the retail shops. During this time, it becomes necessary to have personnel who can keep a track of all the financial activities that are conducted.

The accountants who manage the retail transactions are efficient enough not only to handle and utilize the money in the right manner but also record all big and small financial data. The accountants look into the entries made into the book of accounts from almost every view point. For example, how the overall buying and selling took place in addition to various expenses? Where there is a scope for cost-cutting? Thereby they ensure a precise and accurate retail accounting system. 

Error free transactions with retail accounting

Even a single mistake in accounting can cause have disastrous and serious impact on the accounting statements. This may hamper the market image of the store in no time. Besides, because of a slight error, the accounting records will not tally. So, extra hours might be consumed to find the erroneous entry that may lead to a lot of wastage of time. To avert flaws within the accounting records, the accounting experts take care of every single transaction, make entries very meticulously with accurate calculations so that when it comes to tallying the data it may not take much time. In addition, they also keep a track of the product inventories, contracts that involve Finances, shop maintenance expenses and even the salary of the employees working in the retail shop and various other business transactions that takes place on a daily basis.

With the skilled and experienced assistance of the accounting firm services, a correct number of the items within the shop are easily predictable and includes other several categorizations too. This actually means that the shop’s items are graded depending upon their availability in the store. A day book is made via the proficient accountant that indeed is a convenient method for monitoring every day sales in addition to the stocks available.

Retail accounting with up to date accounting software

Retail accounting includes finishing off the task associated with the creation of in-depth details regarding sale of all the products in the retail store. Besides, the accountants use the latest and up-to-date software for executing the work and to avoid all the probabilities of careless entries, calculation or mistakes. They are also aware of the rules and regulations of accounting system.    

Accurate and correct accounting system in any retail store certainly becomes the expansion factor. The store owners require the services for record monitoring and accounting even if the store is not that big. Products selling and buying is routine activity taking place every minute and keeping its invoice in itself is a very complicated system. Inventory, credit book, monthly profit and loss sheet, defaulter book along with the sales book requires extra attention that Retail accounting firm handles efficiently and enables  you to earn great income with error free data.

Alvis Brazma
http://www.articlesbase.com/online-Business-articles/retail-accounting-keep-the-transactions-and-data-up-to-date-622608.html

There is always further reading about Niche Blueprint 2 here.

I am going to start up a retail clothing business. I’d like to open it at a mall but dont know the best way to find couple employees with retail clothing experiences to help with cashier and customer services. What are the average pay for Retail employees full or part-time at the mall, and what are the benefits employee get? Also, what kind of software the stores are using at the mall to sell and keep stock inventories. I am new and have no idea how to do it right. Please advises. Thank you for your time.

Regards,

Kent

Hello Kent

In a mall setting, you will no doubt be required to follow a LOT of mall policies, specifically hours they set, days open, holiday hours and more. Also, be careful about signing any contracts/leases for more than one year at a time. You just don’t know how the store will do and you don’t want to be tied to a long term contract if something does not work out.
Once you hire employees you will be required to pay state unemployment taxes, federal unemployment taxes, submit reports and file tax payments monthly and or quarterly and annually. Contact your state government and see what they require for new Business startup.
Start small, don’t take out a huge loan, don’t run up your charge cards, do not put everything you own at risk for the sake of the business.
I have owned and operated numerous businesses from a women’s clothing store to a coffee shop/clothing store combined and I will tell you, it is a ton of work. Watch the books, watch the Finances, negotiate with everyone . There is so much, I wish you good luck. I recently sold my coffee shop, still sell some clothing online and am considering opening a gift shop this summer in a resort area in Wisconsin. Again, all the best to you.
Sincerely
Jeannie

There is always further reading about Niche Blueprint 2 here.

INDIAN RETAIL SCENARIO

 The word retail is derived from the French word ‘retailer’, meaning ‘to cut a piece off’ or ‘to break bulk’. Retailing involves a direct interface with the customers and the coordination of business activities from end to end. The retail scenario in India is unique. Much of it is in the unorganized sector. With over 12 million retail outlets of various sizes and formats. Almost 96% of these retail outlets are less than 500sq.ft. In the size and the percapita retail space in India being 2 sq.ft compared to the U.S. figure of 16sq.ft. India’s percapita retailing space is the lowest in the world. With more than 9 outlets per 1000 people, India has the largest number in the world. Most of them are independent and contribute as much as 96% to total retail sales. There is an incredible amount of activity in terms of creation of retail-oriented space across India. As per some estimates, there are over 200 retail mall projects under construction or under active planning stage spanning over 25 cities. This may translate into over 25 million sq. ft. of new retail space in the market within next 24 months. Present Indian Scenario • Unorganized market: Rs. 583,000 crores • Organized market: Rs.5, 000 crores • 5X growth in organized retailing between 2000-2005 • Over 4,000 new modern retail outlets in the last 3 years • Over 5,000,000 sq. ft. of mall space under development • The top 3 modern retailers control over 750,000 sq. ft. of retail space • Over 400,000 shoppers walk through their doors every week • Growth in organized Retail on par with expectations and projections of the last 5 Years on course to touch Rs. 35,000 crores (US$ 7 Billion) or more by 2005-06 Organized retail formats in India Each of the retail stars has identified and settled into a feasible and sustainable business model of its own: • Shoppers’ Stop Department store format • Westside Marks & Spencer model of 100% private label • Giant and Big Bazaar Hypermarket/cash & carry store • Food World and Nilgiris Supermarket format • Pantaloons and The Home Store Speciality retailing • Tanishq High quality organized retail business The retail Business in India in the year 2000 was Rs. 4000,000 crore and is estimated to go to Rs. 800,000 crore by the year 2005,an annual increase of 20%. The contribution of the organized retail industry in the year 2000 was Rs.20, 000 crore and is likely to increase to Rs. 160,000 crore by 2005. According to the survey conducted by Federation Of Indian Chambers Of Commerce & Industry [FCCI] and price water house coopers indicates that the Indian retail sector will under go a sea change in size as well as formats in the next 10 yrs. It also expects that by 2010 the country’s top retailers will operate at least 3 to 4 format, all scalable to size, location and providing value to their target customers. Change Accelerators The following factors will be significant in driving growth in the retail sector: • Consumer factors • Increase in income • Workingwomen • Changes in lifestyle – demand for “global” trends • Supply side factors • Growing importance of retailing in political and economic agenda • Real estate reforms to be undertaken in the next 24 months • Major restructuring of the manufacturing sector easing product supply constraints for efficient retailing • Reduction in import duties-offering more global sourcing options Human Resource Issues And Concerns In Retail Industry: • Manpower planning • Recruitment • Motivation and retention and building reward system that ensure performance orientation.

C.Pavithira

There is always further reading about Niche Blueprint 2 here.

I have applied to over 20 stores online and I do not seem to get anywhere. I’m unemployed straight of college and just want a simple retail job. I figure that maybe the trick to getting this job is to apply in person that way I can get the manager’s attention. What are some Retail stores that still accept paper applications or are exclusively paper applications only. Thanks in advance.

THERE are not too many left what you will have to do is start hitting the stores like in the mall or shopping plazas and ether get the apps.or get there web sights and get some e-mails directly to the managers of the stores

There is always further reading about Niche Blueprint 2 here.

Retail display is an effective tool for sales promotion and product branding

According to POPAI’s (Point of Purchase Agency International) latest research publication, most of buying decisions happen in store. In fact over 70% of all purchased products are chosen within the Retail environment.

Year to year there are thousands of new products coming to the markets and are competing for precious consumer attention. The ability to convert sales in the retail field cannot be left to chance. Take action, highlight your product, expose your brand. Keep your retail display designs fresh and updated with new trends. Secure a high margin with sophisticated retail display solutions and get the most out of  your limited retail floor space.

Retail Display Design that drives high margin conversions

Eye catching retail fixtures will help your product get noticed. Deploying a custom retail display with strategic positioning within your store, you can positively influence customers mood and persuade shoppers to take a closer look to your featured item. If you successfully attract customers then your product is most likely already sold.

It is no secret that in many cases purchases happen impulsively. This behavior occurs a lot with products on counter top displays next to the cash register or on appealing retail displays that stand out in a crowd.

If you are planning to place your product in many different store locations, you will need a unified design for your retail display. The reason going for a consistent display is to support your brand recognition potential against many others in the competitive retail market.

For the store owner, retail space design and the right selection of retail displays will help you differentiate from direct competitors and convince shoppers to stay longer or come back to your store and make a purchase. Without an appealing store design using attractiveretail fixtures customers automatically downgrade your products value. This will cut your margins considerably.

Depending on the features of the product you want to sell and the customer base you are going to target, you should contact some retail display experts and discuss your plans. Together with an experienced merchandising solution company you will find ways how to drive conversions and improve your margins.

Tom Tran

There is always further reading about Niche Blueprint 2 here.

Retail Marketing in India is in Recession

         The retail market in India is facing slowdown with the ongoing financial crisis happening across the world markets.  Since the markets always have internally linked with each other, the impact of the crisis is generally shared among all. The following circumstances are creating unwelcome interruptions to the Indian retail industry. The industry hopes for the best alternations to overcome the acrimonious situations

Markets in recession worldwide and India too:

          The current meltdown in the world markets is shaking the globe today. Not even a single country seems to be off the hook. The high level of inflation has been a wet blanket for the global markets. The roots of the world markets are nearly pulled away with the heavy downfall of the American financial giants. Amongst many countries, India too not exempted from the impact of world financial crisis. All this is leading to a temporary recess for the markets from a regular busy schedule. However, these fluctuations are not new for global market. For the decades long, markets, across the world, have been witnessing such ups and downs. But the ultimately fact is that the market growth rate is always constantly high when comparing to such downfalls.

Economic slowdown:

           The Financial crisis is adding to the pressure on global economies. The International Monetary Fund (IMF) now sees the world entering a major slowdown. The recovery would depend on three key factors: commodity prices stabilizing, the crisis in the US housing sector bottoming out, and emerging economies providing a source of resilience. But, if the current crisis were to last longer, the emerging economies are more likely to be affected.

The impact on retail industry:

           The inflation or the economic slowdown is adversely affecting the retail industry. With the suddenly disturbed economical status, consumers are gradually losing interest on buying. And for the interested, the unbalanced income, followed by the economic slowdown, is not meeting their buying requirements. This evolution had soon disappointed the hopes of retail industry. Anyhow, it’s all a short-term crisis for the retail industry until the things turn around.

Low marketing and advertising budgets will work out:

           To rectify the things, right solutions are always excavated. Whether the market growth is slower or faster, its potential should not be left unused. Anyway, new and innovative solutions must be invented to answer the current market slump. Cutting down the marketing and advertising budgets will reduce the financial burden on Retailing industry. Marketing and advertising are the supreme factors for the retail industry to penetrate more into retail market. Following innovative marketing and effective advertising at low prices will be a brilliant move for the present day market trends.

Challenge to get more customers at low cost:

          In this current meltdown, driving the customers to the retail stores seems high and dry. But, the markets always have the hidden potential despite the slump. Today, the changing market trends demand the retail industry to expand its reach to the more customer touch points so as to drive them to the retail points. ‘Low investments and high returns’ is now made possible with the arrival of technology enabled marketing services. The retail industry should realize that it would be at a fair advantage of including technology enabled marketing services to unfold the immense retailing opportunities.

Present communication channel is ineffective and involves high costs:

         The present channel for customer communication is apparently ineffective which the retail industry has been following for the decades. Moreover, it always involves high costs too. The outdated communication channels should be modified according to the changing market trends. Now, an uninterrupted marketing channel, which will be continuously tied to the shoppers, is needed to boost up the retail industry. Going beyond the traditional marketing at low prices will cut down the high costs and brings good returns.

Best alternative is Online branding and marketing through effective presence:

          Now it is the time to find the right alternative for the retail industry to bring down the expenses and to move up in the market. With the lacks of online searches, happening daily for the different products, online market is now creating enormous opportunities in retail Business. To reach the online shoppers, online retailing is the best alternative solution for the retail industry, through which online branding can be achieved. Online branding and online marketing are the ongoing retail business trends

PAVITHIRA.C

M .PHIL (COMMERCE) RESEARCH SCHOLAR

PERIYAR UNIVERSITY SALEM

C.Pavithira

There is always further reading about Niche Blueprint 2 here.

NICE EXPERIENCE AT RETAIL STORES

Birth of Retail Industry

      We all know what is fashion is all about .Basically fashion symbolizes attitude or nature of the person. Fashion is changing with a speed of light. All Fashion conscious people wants change in there wardrobe with the same speed. Some fashion lovers are regular shoppers and they frequently visit different fashion destinations. There are number of reasons which contribute jointly to enhance retail culture in India like rise in young population, handsome salary packages, nuclear families and increase in working female population all these factors will enhance the shopping capacity of normal public too. Another feather in the retail cap in India is allowing 51% Foreign Direct Investment in single brand outlet. Nobody is interested to do shopping from conventional markets due to limited variety, stale stock and heavy price tags at the same time supermarkets have wide range of products like apparels and accessories, cosmetics and toiletries, bag and baggage, grocery, Travel and leisure under one roof and public enjoys low cost quality goods with very little chances of duplicity, no problem of bargaining and most important in crowded metro city retail stores are having good parking place. But at the same time different small local kirana shop’s will assume these retail stores will end there earnings, more impact of foreign companies and they will end community shopping but I think this is absolutely wrong perception because in India retail is the largest source of employment after agriculture there are nearly 12 million retail outlets in India and this will score India as a highest retail store density and retail stores and malls are still confine to big cities where as in small towns there are only kirana shops so even kirana shop merchant’s can able to purchase material at low price from Retail shops and then sale them in small towns and earn profit. Some retailers also traps Indian thinking and develop discount stores in order to attract bargain loving Indian public and some are offering extra discounts and mega sale during festive season like Diwali, Id, and Raksha-Bhandan etc.

         Now days all type of public with no difference of caste, creed and income levels moves towards retail stores. In India retail industry is growing like anything, that’s why          some foreign retail companies are already sharing Indian retail market revenue like Nautica US lifestyle opened the store in Pune, Tata and Woolworth tie up opened stores in Mumbai and Malad ,Walt Disney had ties up with Devyani International Ltd,Dubai based Damas Jewelry and Flemeningo International’s Indian division are interested to start  duty-free shops in the country, for selling products like jewelry and watches and few big retail giants like Wal-Mart tie up with Bharti are also interested to spreading there roots in Indian markets for seeking higher profit returns, France’s Auchas $50 million dollar chain of grocery and consumer durables are keen to open stores in India, HAS (Hayel Saeed Anam Group) a Yemen based company are planning to come to Indian market with a tie up plan with Reliance.

Demand for New Innovative Technology

        We all are convinced by all above facts but there are still some problems in retail stores. Firstly lots of time are wasted in billing even in festive season and in weekdays shopping time are much less than billing time and secondly problematic to choose right size of outfits and matching accessories. Although visual merchandizing of stores are too good, convenient and entire range of products are visible to customers for there choice .Some of the retail companies like Pantaloon Retail India limited (PRIL) are using various types of software for e.g. JDA® Software for store planning and visual merchandizing, but main problem is trailing different sizes, colors and patterns of outfits standing in a long queue outside the trail rooms. Even this type of waiting is much more painful with small kids because they get irritated even after one or two trials. Choosing a proper fitted birthday dress for children of age group of 4 – 8 years is more like a war with no weapons. Sometimes trailing white garment is normally not allowed in maximum retail stores this seems that purchasing white garment suppose to be a crime and another confusion arises when we bring five or six dresses in the trail room it is difficult to remember how we look in each dress. To overcome above problems sometimes retailers design one model according to this customer is allow to trail only three garments and they can spend average 10-20 min in the trail rooms still it is really very dissatisfied to trail only limited number of garments and still there partners that are there parents, friends or relatives in crime also wait near the never ending queue outside the trail room to offer their opinion.  

Billing is Problematic

        In retail stores there are number of billing counters still billing is so much time consuming only reason behind this are Bar Code Readers only gadget used for billing in almost every retail store in India. No doubt Bar Code Readers reduce the time spend for billing and increase the accuracy. Like one of the common problem which we all face at billing counters is suppose in case of missing tags gentleman at the billing counter abruptly stopped billing and rushed 2 floors above or below the billing counter to get another product and used its tag to determine the price, this is not the end there are still other:

Problems in the Bar Code Readers

• Single item scanning at one time
• Kept the item at line of sight.
• Wear and tear in the bar code strip.
• More human involvement.
• Much more time consuming

 Birth of Wireless Gadget ? RFID (Radio Frequency Identification Device)

   As entire globe is busy in innovations and inventions so why not retail industry. RFID is one of the outputs of the innovations in retail industry. There are number of software companies who are developing different types of RFID applications specifically for retail industries for e.g. WIPRO solutions develop WIPRO retail only to fulfill retail customer demand, Origin products contains huge list of only retail products like RFID tags , POS reader and handheld readers etc. It is basically a small chip somewhat similar to chips used in our mobile phone. This is consisting of a tag, transponder, and power source. Tag emits short frequency radio ways which is the part of the light spectrum and it is received by the transponder and information written on the tag wirelessly transferred to the system connected amount of data stored in the tag vary in different types of tags some can store upto 2 KB on the other hand some low cost disposable tag can able to store only 96 bits. Some tags are small like rice grain ad enclosed in glass covering and some are big like a credit card and embedded by plastic covering. Some can be reused and others are disposed of after use.

         Tags are of different types according to type of frequency utilized by the tag .There are three types of tags like LF(Low Frequency),HF(High Frequency) and UHF(Ultra High Frequency) and distance of data transmission is like just 1 foot for LF tags , read less than 3 feet in HF and more than 3 feet for UHF Tags.  Power is utilized by the power-source present with the tag. According to orientation of power source there are two types of tags active and passive. Passive tags are supplied with external battery no such battery is present in active tags. Active tags have long read range as compare to passive tags because they have own power source but some times due to there higher cost constraint they are ignored by various retailers.

        Choice of type of tag used is depend upon number of reasons which is taken under consideration by the firm. Type of the product is also one of the reasons for selecting type specific type of the tag for e.g. liquid and metal both show repelled behavior for RF(Radio Frequency) so for the liquid like shampoos etc normally passive tags are used and as metal reflect RF so tag is placed small place apart from the commodity .

Source: www.traze.in/images_default2/about_rfid_img1.gif

Advantages of RFID over Bar Code Readers

RFID is automatically reduces all the problems of Bar Code Readers and increase the accuracy and reduces the time spend for billing. There are lots of advantages of RFID over Bar Code Readers like some of them are:

• No line of sight is required.
• Group of items are scanned at one time.
• No wear and tear in the chip.

RFID technology calculates the total price of the commodity in the cart automatically and this will speed up billing hence checkout process and eradicate problems in the billing register and increase overall customer satisfaction level. RFID is not only used in billing it is very much useful in inventory management and unauthorized movement because misplaced items and out of the stock are main problems in the inventories these can be solved by mounting RFID chips in the shelves so automatically if item is misplaced or below reorder level automatically buzzer will alarm the store personnel’s and  gate antennas reads all the items at the exit door and if the item is not properly billed in that case automatically alarm raises and we can control theft by employees , customers etc.

WOMEN SAY NO TO SHOPPING ? Mall Voyeurism

Three walled Changing room

Source: http://www.gabriellogan.com/fitting-rooms

Even trailing is like a nightmare for young girls, female staff and women’s also there are number of news related with trial room voyeurism in different malls. This mall voyeurism is most disagreeable in women sopping experience. Above picture proves the fact that these type of three walled changing room is so much risky for female customers as they are open from the top anybody can easily peeped in. Even by all efforts if we have chosen correct size outfit again a long queue at billing counter .All these problems can be eradicated by some magic don’t you think and that is one and only one RFID (Radio Frequency identification device) a wireless magician. So now in coming future after using RFID at billing counters time spend  for billing reduced manifolds.

NO MORE Trialing

          Huge crowd standing outside the trial rooms so again requirement of some jadoo for retail stores is just like jadoo of Koi Mil Gaya i.e. Magicmirror as name suggest something similar to magical mirror of  fairy tales

Magicmirror is a virtual mirror virtually means it seems even though it is not there. Magicmirror enables us to see you wearing particular picked up outfits without even putting off the outfit. Magicmirror is a RFID enabled mirror

present in trail rooms of retail stores in coming future. When customer brings the garment inside the trial room it digital display automatically displays description of the garment, other available sizes and colors and also suggest matching accessories. There is an another option if there is some problem with the size so customer is able to send the request from the mirror only and message directly transferred to the PDA (Portable Digital Assistant) of store employees and then they provide personnel assistance to the customer, this will create personalized environment for the individual customer and enhance customer’s faith for the retail store which will create strong and loyal relationship with the firm. This magicmirror will bring end to the long queue outside the trail rooms and also stops incidents of trail-room voyeurism. Magicmirror also helps in inventory management and tracking items entering and leaving trial rooms .This entire setup of magicmirror in dressing room will cost around ($ 19.450).

       Magicmirror brings revolution in retail industry           Women in Magicmirror                        Man Trailing shirt in Magicmirror

          Source: rfidjournal.com/article/articleview             Source: http://www.forbes.com                   Source:  http://www.forbes.com

GOOD BYE and Have a Nice Shopping       

So RFID is main technology gadget may be used in coming future in order to reduce all the problems of retail stores .Though there are number of disadvantages of  RFID also that is cost , over dependency on technology but still advantages overpower the disadvantages. So we all expect unlimited growth of not only Indian Retail Industry but entire world retail industry will grow by proper and planned investment in information technology.

Pooja Singh
http://www.articlesbase.com/management-articles/nice-experience-at-retail-stores-683513.html

There is always further reading about Niche Blueprint 2 here.